One stop shopping for all commercial printing needs in Seattle

One of the most commonly misunderstood publishing terms is “Self Publishing.” What exactly is self-publishing? Frankly, anyone who publishes is in effect, a publisher. In times past, the only way an author could be “published” was to have one of the well-known publishing houses (including magazine and newspaper publishers) print a particular book or article. The author was given a royalty payment for a book and a cash payment for an article but in effect, the publisher owned the work and not the author.

The good news is the publisher handled all the costs including editing, design, printing, marketing and distribution. They are banking on the success of the book (to sell copies) or article (to sell magazines), so they tend to be very choosy.  This presented authors with long waits and piles of rejection letters after working (sometimes for years) on the writing.  And today, publishers expect even more of their authors. Publishing houses want authors to take an active role in the sales and marketing process, and to provide a “platform” to show they already have a receptive audience, a definable brand and a wide circle of social networking contacts.

Self-publishers who elect to go it alone must be willing to arrange, manage, and finance the editing, design, print production, marketing, distribution and sales. The good news for self-publishers is they own their work, can do whatever they please with it and charge whatever price they think they can get. If a self-published author or artist has studied the market and truly believes they have a winner, it can be very profitable. If it turns out to be a loser, they can suffer with excess inventory in their warehouse.

Enter the world of Vanity Printers, who charge a menu of fees for printing and other services, including On Demand printing. On Demand printing is printing only the items needed at the time, and shipping those items in much smaller numbers. Thus, no wasted inventory but a higher unit cost.

There are considerations to be made on either side, and both involve marketing and financial realities. There are many more choices for authors and artists to distribute their work, thanks to the rise of self publishing, E-books, blogging and marketing through social networking.

There are considerations to be made on either side, and both involve marketing and financial realities. There are many more choices for authors and artists to distribute their work, thanks to the rise of self publishing, E-books, blogging and marketing through social networking.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>